Woolworth's insists that its new logo is simply a stylised 'W', meant to resemble a piece of fresh produce, but Apple thinks it is an apple, and the California-based tech company plans to stop Australia's largest retailer from using it at all. A legal challenge to prevent Woolworths from using the logo has been mounted by Apple, even though the logo already marks its trucks, stores and products. Apple will have to convince IP Australia, the country's federal government agency governing trademarks, to reject Woolworths's trademark application, first filed in August of last year. The application includes a wide berth for all electrical goods and technology, putting it in direct competition with Apple if the retailer ever decides to brand computers or music players. Woolworths has already branched out to credit cards and mobile phones, so... --
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Netflix has a problem. The video streaming service is required to license TV shows and movies for every country they do business in. That's a tall order. Netflix is a global entertainment provider. Netflix reduces their costs by only licensing certain entertainment in the country where it's most likely to be profitable. When you sign into your Netflix account, the company knows where you're located by your IP address. It automatically delivers only the content you're allowed to see in your area. That led to a certain amount of frustration with users in one country who would like to watch the same programs as viewers just over a dotted line on the map. Pretty much anything that's available on the Internet... --
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