New Look, New Focus for New MacBook

Earlier this month,  Apple CEO Tim Cook rolled out the latest development in its MacBook lineup. The simply named New MacBook signaled a quantum shift in the company’s approach to the laptop computer.

At just two pounds and 13.1 mm in thickness, Apple has virtually reinvented its flagship notebook. The New MacBook is the thinnest and lightest Mac ever. Every component of this new edition is an innovation. It has a fanless design, ultra-thin Retina display, full-size keyboard that’s 34 percent thinner, and an all-new Force Touch trackpad. It also has a versatile USB-C port and a breakthrough terraced battery design.

Additionally, Apple is offering a build-to-order option that includes a 1.3Ghz processor available for both the 256GB model and the 512GB model. According to MacRumours,  the upgraded models will retail for $1,549 and $1,749, a $250 or $150 upgrade price depending on the storage available on the model you purchase.

New MacBook vs. MacBook Air

Originally, it was thought that the MacBook Air would get a Retina update, but Apple chose instead to make the New MacBook an all-new line of MacBook models all its own, while the MacBook Air and MacBook Pro line-ups remain staples for the computer giant.

Both the Air and Pro lines got significant upgrades this time around as well. The new 11-inch and 13-inch MacBook Air models now feature a fifth generation Intel Core processors up to 2.2GHz, and boast Intel Graphics 6000. The 13-inch model included new, faster flash storage too.

New design

Before the April 9 debut of the New MacBook, it had been rumored that the MacBook Air would come in iPhone-like Gold finish, as well as the usual silver aluminium and Space Grey. Well, that prediction was true! The all-new MacBook is available in Gold.

It’s the thinnest MacBook ever measures just 13.1mm thick, which makes it 24% thinner than the previous thinnest MacBook, the 11in MacBook Air. It also weighs just 907g. That doesn’t mean it’s the thinnest laptop in the world, though. Lenovo’s Yoga 3 Pro is 12.7mm thick, for example, and the Lenovo LaVie Z HZ550 weighs just 780g.

Still, Apple has made significant progress in the portability arena with this new entry, and the New MacBook is sure to become a favorite for Apple devotees.

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